A world of dreams and fantasy

The playful and colorful event provides an opportunity to be a part of a unique experience.

The city of Florence, fashion icons, a breathtaking location and an exclusive event… these are the ingredients that make Firenze4Ever magic.

Organized for the first time in June 2010, to celebrate the 10th anniversary of online activity for LUISAVIAROMA.COM, Firenze4Ever is a bi-annual event that promotes the collaboration between brands, bloggers, media and fashion influencers, offering them the opportunity to exchange ideas and create new projects, both on and offline.

Fashion, music and art. Firenze4Ever is the event that opens fashion week season and presents the most-important international designers’ new Fall/Winter and Spring/Summer collections.

What’s Over the Rainbow?

Designer handbags, gold, candy, leather trousers and more. Discover what guests from the 11th Edition of Firenze4Ever would love to find over the rainbow!

The Event

Style Lab

Two days of shooting and styling created a preview of next season’s trends. Florence’s most characteristic and exclusive locations played host to a bloggers, media and celebrities who, together with photographers, models, stylists and hair and makeup, produced a series of photoshoots.


The Rainbow Party, June 15, saw a colorful lineup of chart-topping artists take to the stage at the Ex-Manifattura Tabacchi. Model and DJ Amber Le Bon opened for pioneer of the electronic music scene Giorgio Moroder, followed by an exclusive set by DJ’s Merk & Kremont.


Special thanks to Hasbro, Metrocity, Toy Watch and a number of other local and international partners.

Inspired by

A carefully curated selection of the season’s most colorful and vibrant collection. Shop looks inspired by the theme of the 11th Edition of Firenze4Ever.

Pin It on Pinterest

Share This