Set amongst some of the most iconic locations Florence has to offer. Over two days, members of the international press, bloggers and stylists participated in a series of exclusive shoots featuring their pick of over 500 brands from the Luisa Via Roma concept store.
Each Style Lab was created in collaboration with industry professionals including accredited photographers and talented hair and make-up artists. The style influencers were accompanied by a LUISAVIAROMA team and had the opportunity to work both in front of and behind the lens. A one of its kind experience, the Style Lab represents the best of fashion, photography and above all else… style!